Think Globally and Create Locally
Sunnyside sources its product from around the world. We work directly with artisans and manufacturers, carefully curating all of our goods. It is the stories in the stitching we find so interesting. Blending color, texture, and culture together adds a unique energy to your living space.
Locally we turn our textile finds into pillow cases, purses, scarves and drapery. Custom requests are welcome!
Our love for family, community, travel and our planet are the roots of our business.
#STCTRAVELHOME: Appreciating the beauty of the world from the comfort of your home.
In today's world is it of the upmost importance that we take care of each other and our planet. Sunnyside is dedicated to doing its part! Striving to be an animal product and cruelty free business, STC ensures that all of its products are sourced and made ethically. We started as a wholesale business, sourcing directly from artisans and manufacturers around the world. This direct access to goods cuts out all middle men, keeping the product at an extremely affordable price for our customers.
We hope our customers feel really good knowing that they are bringing a piece into their home that has helped support our world economy and the local Asheville community.
The Sunnyside retail space in the River Arts Districts hosts speakers and meet-ups, creating a space for minds to come together and share ideas. We are here to support conversations and encourage positive action.
It is difficult to share the Sunnyside story without rewinding - thus the beauty of family business!
by Charlotte Hough
Back in 1977, my father Stuart, was managing a nightclub in Boulder CO when his mother wanted to move to Denver and open a little antique shop for her retirement. He proceeded to help her find the real estate, and over the course of that time discovered an inexplicable interest in the European decorative arts and antiques. The floodgates opened! Stuart has spent the last almost forty years pursuing his passion. After several successful antique retail stores around Colorado and Chicago, he had a bit of a midlife crisis and moved our family to Paris, France in 1995.
After ten great years living in Paris and working in the Paris Flea Market as a dealer and antique buying consultant, our family moved back to CO. A series of life events later, Stuart moved to the East Coast and partnered with a brilliant and eccentric designer named Tony Ibrahimi. Tony lives in Asia and is a “hunter” of cool, nomadic, tribal and bohemain collections. He travels incessantly to find new things, connect with manufacturers, and source the best product. With Tony's many connections and Stuart's eye, they decided to start a wholesale business out of Connecticut. They wasted no time and Tony started shipping container after container.
I saw pictures of the product and immediately fell in love. Despite having told myself I would never want to be in the antique business (after feeling burnt out at a young age being dragged into every single antique shop we ever passed), I was intrigued by these funky chair shapes upholstered in beautiful vibrant colors. It resonated with my style. I moved from Boulder to Connecticut in 2015 to work with my dad and knew from the get-go that CT was not the right fit for us. Our warehouse was located in Stamford CT, on a beat up street in the “industrial” part of town, with giant potholes and junkyards lining the road. It was, however, almost rudely ironically, called Sunnyside Ave, which is how we later chose our business name.
We started brainstorming where we could move the business! After some fun father-daughter trips to various cool potential locations, we still weren’t sure about what to do. And then in the fall of 2015, after completing our fourth High Point Market show, we decided to visit Asheville because we had heard good things.
We rolled into town mid-October and were blown away by the beauty and how BUMPIN’ Asheville was. After a great meal, we were walking around downtown window-shopping when we noticed one of our chairs, which I had sold at the previous HPM, in a store window! It was a sign! We had found our new home!
After that we fell into the mystical and magical Asheville vortex where the right people presented themselves at the right time and things naturally fell into place. Through a friend we were connected to our great warehouse landlord in Old Fort, NC and shook hands and started shipping trailers from CT to NC.
A few months later, and seven 53ft trailers later, Stuart and I had completed the business and life moves to Asheville!
My older brother Will decided to pack up his car and move out to Asheville as well, after a brief, albeit overly enthusiastic, conversation we had. And in the matter of two weeks all three of us were living in the same town again, for the first time in over ten years when Will left for college.
(My mom Pamela is still living in Denver. Each time she visits we try to convince her to move here too.)
Will and I decided to go into business together and operate a retail branch of Stuart’s wholesale business. We created our own LLC and signed a lease in the River Arts District. We have added our own energy to the business and have started to source and design product ourselves. Working with family means lots of unorthodox business structures, and the family views the entire operation (warehouse and retail store) as one big small business.
Over the course of our first year in business, everyone has learned so much. From general retail store management, to marketing strategies, to furniture design, to conscious capitalist practices, it’s been quite the year! Additionally to learning so much about business, our has family learned so much about ourselves, our community, and our planet.
Asheville being the magical place that it is has offered the most amazing foundation for Will, Stuart and me to heal, grow, and thrive. We have all transitioned into a vegan lifestyle and the ripple effect is directly influencing how we wish for our business to contribute to this world.