Think Globally and Create Locally 

Sunnyside sources its product from around the world. We work directly with artisans and manufacturers, carefully curating all of our goods. It is the stories in the stitching we find so interesting. Blending color, texture and culture together adds a unique energy to your living space. 

Locally we turn our textile finds into pillow cases, purses, scarves and drapery. Custom requests are welcome!

Our love for family, community, travel and our planet are the roots of our business. 

#STCTRAVELHOME: Appreciating the beauty of the world from the comfort of your home. 

Conscious Business 

In today's world is it of the upmost importance that we take care of each other and our planet. Sunnyside is dedicated to doing its part! Striving to be an animal product and cruelty free business, STC ensures that all of its products are sourced and made ethically. We started as a wholesale business, sourcing directly from artisans and manufacturers around the world. This direct access to goods cuts out all middle men, keeping the product at an extremely affordable price for our customers. 

We hope our customers feel really good knowing that they are bringing a piece into their home that has helped support our world economy and the local Asheville community.

The Sunnyside retail space in the River Arts Districts hosts speakers and meet-ups, creating a space for minds to come together and share ideas. We are here to support conversations and encourage positive action. 

 
 

The Backstory

It is difficult to share the Sunnyside story without rewinding- thus the beauty of family business!

Back in 1977, Stuart Hough, was managing a nightclub in Boulder CO when his mother wanted to open a little antique shop for her retirement. He proceeded to help her find the real estate, and over the course of that time discovered an inexplicable interest in the European decorative arts and antiques. The floodgates opened! Stuart has spent the following forty years pursuing his passion. After several successful antique retail stores around Colorado and Chicago, he had a bit of a midlife crisis and moved to Paris, France in 1995 with his wife and two young children.

After ten great years living in Paris and working in the Paris Flea Market a dealer and antique buying consultant, the family moved back to CO. A series of life events later, Stuart moved to the East Coast and partnered with a brilliant and eccentric designer named Tony Ibrahimi. Tony lives in Asia and is a “hunter” of cool, nomadic, tribal and bohemain collections. He travels incessantly to find new things, connect with manufacturers, and source the best product. With Tony's many connections and Stuart's eye, they decided to start a wholesale business out of Connecticut. They wasted no time and Tony started shipping container after container.

Stuart’s daughter, Charlotte, saw pictures of the product and immediately fell in love. Despite having told herself she would never want to be in the antique business (after feeling burnt out at a young age being dragged into every single antique shop they ever passed), she was intrigued by these funky chair shapes upholstered in beautiful vibrant colors. It resonated with her style. She moved from Boulder to Connecticut in 2015 to work with Stuart and knew from the get go that CT was not the right fit for them. Their warehouse was located in Stamford CT, on a beat up street in the “industrial” part of town, with giant potholes and junkyards lining the road. It was, however, called Sunnyside Ave. It was almost rudely ironic.

They started brainstorming where they could move the business. After some fun father-daughter trip to various cool potential locations, they still weren’t sure about what to do. And then in the fall of 2015, after completing their fourth High Point Market show, they decided to stop in Asheville because they had heard good things.

They rolled into town mid-October and were blown away by the beauty and how BUMPIN’ Asheville was. After a great meal, they were walking around downtown window-shopping when they noticed one of their chairs, which they had sold at the previous HPM, in a store window! It was a sign! They had found their new home!

After that they feel into the mystical and magical Asheville vortex where the right people presented themselves at the right time and things naturally fell into place. Through a friend they were connected to their great warehouse landlord in Old Fort, NC and shook hands and started shipping trailers from CT to NC.

A few months later, and five 53ft trailers later, Stuart and Charlotte had completed the business and life moves to Asheville!

Son/brother Will decided to pack up his car and move out to Asheville as well after a brief, albeit overly enthusiastic, conversation with Charlotte. And in the matter of two weeks the three were living in the same town again, for the first time in over ten years when Will left for college.

(Their mom Pamela is still living in Denver. Each time she visits they try to convince her to move here too.)

Will and Charlotte decided to go into business together and operate a retail branch of Stuart’s wholesale business. The siblings created their own LLC and signed a lease in the River Arts District. They have added their own energy to the business and have started to source and design  product themselves. Working with family means lots of unorthodox business structures, and the family views the entire operation (warehouse and retail store) as one big small business.

Over the course of their first year in business, everyone has learned so much. From general retail store management, to marketing strategies, to furniture design, to conscious capitalist practices, it’s been quite the year! Additionally to learning so much about business, the family learned so much about themselves, their community, and their planet.

Asheville being the magical place that it is has offered the most amazing foundation for Will, Stuart and Charlotte to heal, grow, and thrive. They have all transitioned into a vegan lifestyle and the ripple effect is directly influencing how they wish for their business to contribute to this world.